Learn more about AUBA and the human behind it.
Hey there, welcome!
Since you’ve landed here, you’re probably wondering who I am and what brought me to this work. I'm well aware that choosing a coach isn’t just about credentials or experience (which you can easily check out on my LinkedIn profile) — it’s about connection, shared values, and knowing you’re working with someone who understands leadership in all its complexity.
My own journey has taken me through different industries, leadership roles, and cultures, teaching me invaluable lessons about business, human behavior, and resilience.
If you’re curious about the person behind the coaching, this is where you’ll find my story.
Well… at least a part of it :)
Hoping to meet you soon,
Hiam
Why AUBA?
AUBA stands for AUthentic BAlance, two guiding principles at the heart of my work.
BALANCE is essential for a fulfilling and sustainable life, but here’s the thing: balance doesn’t look the same for everyone. What feels aligned and energizing for one person might feel restrictive or overwhelming for another. The key isn’t chasing some perfect formula, it’s about understanding what truly works for you.
That’s where AUTHENTICITY comes in. When you embrace your own unique strengths, values, and way of leading, you can integrate balance into your work and life in a way that actually fits. Leadership isn’t about following someone else’s blueprint, it’s about creating your own, one that feels both sustainable and effective.
Through my work, I help leaders gain clarity on what authenticity and balance mean for them, so they can lead with confidence, navigate challenges with resilience, and build a leadership approach that’s truly their own.
My Core Values
FREEDOM
I believe that exercising the freedom to be authentic is one of the key pillars to finding fulfilment in life and business.
GROWTH
I work on continuous improvement while appreciating each step of the journey.
CURIOSITY
I value questions that lead to new ideas and deeper understanding, while remaining open and non-judgemental.
INTUITION
I trust we all have our inner guidance that helps us connect to what truly matters.
CONNECTION
I am committed to prioritizing building genuine relationships, both with ourselves and with others.
IMPACT
I stand by the idea that every person holds the power to create meaningful change, and that even small actions can have a lasting, positive impact.
Integrative understanding of business
Economics & Business Management
A solid foundation in economic principles and business management provides me with a strategic understanding of organizational dynamics and market forces.
Coaching & Wellness Counseling
Extensive training in Integrative Coaching and Wellness Counseling allows me to address the human side of leadership, promoting well-being and resilience.
Passion for Psychology
A deep passion for psychology fuels my curiosity about human behavior, enabling me to offer insights into motivation, communication, team dynamics and create spaces to foster self-awareness and growth.
A CEO's perspective
Practical Insights from the Trenches
I’ve led teams through high-pressure environments and tackled "unsolvable" problems. With almost a decade in leadership positions, including C-level roles and entrepreneurship, I've found myself navigating the complexities of leadership across industries and cultures.
Finding Clarity in the Pause
My greatest insights didn’t come from titles or accolades. They came from moments when I paused to reflect, challenged my assumptions, and began asking myself the questions that truly mattered. These are the principles with which I build the space in our coaching sessions.
Let's get to know each other over a call
It's really tough to feel what a person is like through a bunch of text on the screen. I'm more than happy to get to know you and have chat over a voice or video call. This call is completely free and non-binding, I'm not going to try and sell you anything, it's just a conversation to see if we'd be a good fit. Even if it doesn't click, I find meeting new people and connecting valuable in itself!
Years of experience in building strategies and driving growth
Across multiple industries and cultures, from marketing, software development and blockchain to culture, tourism and event management; in established companies and startups, I've been entrusted to:
Lead Teams
Drive cross-functional teams, develop talent, foster collaboration, and inspire exceptional performance to achieve the company's objectives and cultivate an inspiring workplace.
Build Business Strategies
Expertise in crafting and implementing successful growth strategies, driving innovation, and leading transformative operations by building unconventional processes and structures.
Foster Innovation
A commitment to fostering innovation and creativity, encouraging teams to think outside the box and develop cutting-edge solutions.
Drive Growth
A track record of driving growth and delivering measurable results, contributing to the success of organizations across various industries.
A multicultural worldview
I grew up between cultures, with parents from different backgrounds and an upbringing that took me across eight countries on two continents, and so far, I’ve called 11 different countries home. Each experience has shaped me in ways I’m still uncovering, constantly offering new perspectives and lessons about people, adaptability, and what it truly means to belong. The most prominent lessons of this facet of my experience seem to be:
There is no single "right" way.
Exposure to diverse cultures has broadened my perspective, enabling me to appreciate and find a significant value in different viewpoints, understand that what is right for one person might be wrong for another, and develop an open and curious mind.
Humans have an incredible capacity of bouncing back from seemingly hopeless situations.
A multicultural upbringing has cultivated resilience in the face of adversity, allowing me to bounce back from setbacks and embrace new challenges.
Adaptability can be a superpower or a curse, depending on how you use it.
This life has brought me a high degree of adaptability and readiness for change, both essential for navigating today's rapidly changing business landscape.
Academic and professional credentials
Integrative Coaching Diploma
equips me with a structured, evidence-based approach to coaching that combines theory with practical application. Obtained from Become Coaching & Training, an ICF Accredited Program.
Economics and Management Academic Background
MA International Business from Regent's University London and BA Economics and Management from Zagreb School of Economics and Management, with a final focus on behavioral economics and decision-making.
Wellness Counseling Certificate
from Cornell University deepened my understanding of holistic well-being and wellness coaching, vital for balanced leadership.
ICF ACC Accreditation
Associate Certified Coach credential from the International Coaching Federation signifies adherence to rigorous ethical standards, ongoing professional development, and proven competence.
What ICF ACC accreditation means in my specific case:
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